Wednesday, July 11, 2012

Facebook Still A Spelling Mistake

I think it's about time that Facebook gets added to the dictionary or at least when you write a post on facebook. Don't you?

Thursday, June 28, 2012

Schedule your Facebook Page Post & Post as a Fan





Facebook just released two updates; you can now schedule or backdate your fan page posts and page admins can post on their pages as fans as seen below. However, you don't want to lose that "brand-response" to fans so use it wisely.








Monday, June 25, 2012

User Activity Comparison of Social Networks [INFOGRAPHIC]

This is a recent Infographic published by Go-Gulf.com that compares the latest user statistis of social networking sites - Facebook, Twitter, Google Plus, Linkedin and Pinterest. 

User Activity Comparison Of Popular Social Networking Sites
Infographic by- GO-Gulf.com Web Design Company

Friday, June 22, 2012

The Most "Social Cities", Says Facebook

Widlfire, a social media marketing application,  measured check-ins made on Facebook in 25 cities worldwide to determine the world's most social landmarks. 


Is your city "social" enough? 



Thursday, June 21, 2012

105 Facebook Advertising Case Studies - SocialFresh.com

We got to thank Jason Keath, CEO of Social Fresh, for pulling 105 Facebook advertising case studies together in one place as a resource for facebook advertisers. 

Each case study has an intro of the main objectives or challenges with the outcomes of their campaigns.

Cases include the likes of Adidas, Lacoste, AT&T, Nokia, American Express, Sony and Pepsico.

Sunday, June 17, 2012

How to get 15 Million Views on Youtube - Viral Videos

The $1 Dollar Shave Club's video on youtube got more than 4.8 million views in less than 3 months. The video cost them around $50k to make but the ROI was quite worth it plus it caught the attention of a number of venture capitalists.



The point is that it doesn't take a large investment to make a video go viral. All it takes, is just some creativity & innovation in a video that would make you look good when you share it. Like this one by Itau Bank in Brasil, which got over 15 Million views in 5 months- how much do you possibly think it cost them?



Don't forget to push your video through your communication channels!

Friday, June 15, 2012

Facebook Sponsored Posts Kick Off On Mobile

Sponsored Like Ad
Kit Kat Canada launched it's Sponsored Post ad to  get more fan page likes on facebook. I've managed to grab a screenshot from my iPhone here that shows that they've promoted the fan page using stories of friends who already like  Kit Kat. There are about 6.6 million smartphone mobile users in Canada and that number is increasing quite fast.


Did you know that you're facebook post only reaches 10% of your fans or less?

Facebook's promotod posts allows your page's post to reach more than 10% of its fans. Here's a post from one of the pages I manage that has 56,000 fans. For my page, facebook charges $15 to reach an estimate of 20,000 fans, and $50 to reach 62,000 fans over 3 days.


Promoting your fan page post to more than 10% of  the page's fans

Bret Taylor, Chief Technology Officer leaves Facebook for a new start up

Bret Taylor, Facebook's Chief Technology Officer just announced on facebook that he is leaving facebook to start a new company with Kevin Gibbs, a close friend of his.

He has not disclosed what kind of start up it will be but Kevin Gibbs is a Stanford graduate and works at Google

Here's Bret's facebook post just posted recently:

" I wanted to let you all know that I'll be leaving Facebook later this summer. I'm sad to be leaving, but I'm excited to be starting a company with my friend Kevin Gibbs.

While a transition like this is never easy, I'm extremely confident in the teams and leadership we have in place. I'm very proud of our recent accomplishments in our platform and mobile products, from Open Graph and App Center toFacebook Camera and our iOS integration. I'm even more excited for the world to see all the amazing things these teams have coming.

I've learned more than I ever imagined in my time at Facebook. I'm also extremely grateful for my relationship with all of the amazing people I've worked with here.

I want to give a special thanks to Mark Zuckerberg. You've not only been my boss for the past three years, but my mentor and one of my closest friends.

Thanks to all of you at Facebook for the most incredible three years of my life." 





I believe that Bret has done an excellent job at facebook, and I wish him all the best of luck in his new start up.. 

Friday, January 20, 2012

Open Graph Plus 60 New Applications on Facebook

Facebook just unveiled new applications to let users share everything from what you are wearing to which convert you're going to.


More than 60 new apps were released and you can now share music that you're listening to through spotify, or articles through Yahoo News.

One of the coolest apps include Ticketmaster and Pinterest. The latter has received much popularity recently and is growing with increasing momentum. It's known as a virtual pin board where you can collect interesting things across the web.







With Facebook's open graph, expect more apps yet to come. Pick a verb or noun and use it to create stories on the news feed and users' timelines. The below demonstrates how facebook is shaping the future of sharing across the web.

Thursday, January 19, 2012

How Does Your Website Look Like on the Go?

61% of mobile users call a business after searching and 59% visit the location (Source: Google). Did you know that 39% of smart phone owners use their phone while going to the bathroom?

Become the #1 game changer and get a mobile friendly web site.

You can test your website using the GoMometer by Google. From there you can see if you have broken links, if you can read the text without zooming or scrolling, if links can be clicked with a thumb or if you can search for something easily.

Is it affordable? Let me ask you, can you afford to wait while your competitors beat you to the punch?

A few key points that are important while getting one are the following:
  1. Keep it quick: Prioritize content, compress images as mobile users are short on time.
  2. Simplify navigation: minimize scrolling and keep it vertical
  3. Be thumb friendly: use large, centered buttons and give them extra space to reduce accidental clicks
  4. Make it accessible: use HTML5- Apple brought flash down with its excess non flash compatible iPhone/iPad sales.
  5. Make it easy to convert: reduce the transaction steps, use click to call functionality.
  6. Make it local: Include maps.
  7. Use mobile site directs: give users the choice to navigate to and from your desktop site
  8. Use Analytics: it is always important to research your insights to learn how people use your site.

The Web Goes Dark Against #SOPA

Wikipedia staged a 24 hour blackout of its articles joining other web sites in a protest against SOPA, a US legislation aimed at shutting down websites that share pirated movies and other content

Reddit shut down for 12 hours, Google blacked out the logo in its home page, and Craigslist took a middle route by changing its home pages to a black screen.

Mark Zuckerberg of Facebook made an announcement yesterday saying this is not the way it should be on the web.

I personally, think that SOPA is not the right way to control content on the web- it should not be passed.

Tuesday, January 10, 2012

Search Enters The World of Social Media

Introducing "Search plus Your World"
Back in March 2011 on my Posterous, I asked what if Facebook adds search? Well, It's hasn't happened yet, but close enough Google has just launched its master plan today while the whole world has its cameras and desktops geared towards the CES event in Las Vegas. Jack Menzel, product management director of search at Google explained that members of Google+ will be able to search agaisnt both the broader web and their own Google+ social graph.




Google's "Search plus Your World" will show results from both the web and across your circles. Watch this video to see how it works.




Mashable in it's last post also had the same question as I had, "is it time for Facebook to finally launch that fabled Facebook Search Engine?" Seems like we are heading towards that direction. So get ready for the ride, and share with us your thoughts on  it. 

Monday, January 9, 2012

The LG Super Model Trick: Viral Video


Last time I checked this viral video almost got 1 million hits
What are your ethical thoughts though on this video? Share it with us!

Sunday, January 8, 2012

The World's Thinnest Tablet: Toshiba Excite

Toshiba Excite Tablet
Toshiba might have just did it right with its new 10 inch tablet. With a magnesium back, it is the worlds' thinnest tablet measuring in at just .3 inches and weighing just 1.2 lbs. It might run android's 4.0 ice cream sandwich. It's price has not been decided yet, but it definitely will be more than the Kindle Fire and neck to neck with the iPad.




The 5th Annual Crunchies Awards

The Crunchies awards will be held on January 31, 2012 at the Louise M. Davis Symphony Hall in San Francisco. The event will award the best start ups & products of 2011. Last year Twitter won the best overall category award and Quora won the best new startup award. The strongest contenders in the overall category this year includes Airbnb, Dropbox and Square whereas in the best startups category includes Pinterest, Turntable.fm, Nest, Codeacademy, Getaround, and Warby Parker.







Best Overall Category Nominees


Airbnb
Airbnb.com is a global network of accommodations offered by locals. It's more fun and very cheap, especially in big cities like New York, San Francisco, Paris. The booking process is very easy; you search a property, enter the dates, message the host with any questions through the onsite messaging system, book it and pack your bags.

Saturday, January 7, 2012

The Belly Bag

Carrying Too Much Weight?

Everybody wants to get rid of their extra weight and have a beautiful body; that’s the thruth. A pilates school located in istanbul and Ankara, Pilates with Gerda’s outdoor campaign targets those people who hates to carry their extra weight to everywhere they go just like a bag.
Like or Dislike? Share with us your thoughts.

Web Pages in 3D

TILT: Web Pages in 3D
Tilt is a Firefox addon that lets you to visualize any web page in 3D. A new update is available, coming with more developer-oriented features.
Read more>>

SQUARE: iPhone Credit Card Readers

Square Introduces iPhone Credit Card Reader
Square a new start up has introduced an iPhone credit card reader and application for both iPhone and Android. They offer 2.7% per swipe for all cards as a fixed simple rate. It's great for small & medium size businesses.
View More

Successful Offerpop's Campaigns

Thousands of companies are now using Offerpop to grow fans and repeat customers and here are a few good cases

Washington Redskins: “#BeatPhilly”
Look away, Eagles fans! The Washington Redskins are stoking the flames of a famous football rivalry with this fun new Twitter campaign. Followers who use the #BeatPhilly hashtag are entered for a chance to win a prize pack from their favorite team. Fair game!
View Campaign