Social Media

Facebook Sponsored Posts Kick Off On Mobile

Kit Kat Canada launched it's Sponsored Post ad to  get more fan page likes on facebook. I've managed to grab a screenshot from my iPhone here that shows that they've promoted the fan page using stories of friends who already like  Kit Kat. There are about 6.6 million smartphone mobile users in Canada and that number is increasing quite fast.

Did you know that you're facebook post only reaches 10% of your fans or less?

Facebook's promotod posts allows your page's post to reach more than 10% of its fans. Here's a post from one of the pages I manage that has 56,000 fans.

Thousands of companies are now using Offerpop to grow fans and repeat customers and here are a few good cases

Washington Redskins: “#BeatPhilly”
Look away, Eagles fans! The Washington Redskins are stoking the flames of a famous football rivalry with this fun new Twitter campaign. Followers who use the #BeatPhilly hashtag are entered for a chance to win a prize pack from their favorite team. Fair game!
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Dubai Mall: “Culinary Competition” 
Here's a fun new Photo Contest from the world's biggest mall. Fans submit photos and recipes based on their favorite Dubai Mall dish. The top 50 are entered to win a dream trip to Madrid, complete with a visit to the Culinary Institute. These pictures will make your mouth water!
View campaign

PLNDR: “Boston's Best Dance Crew” 
PLNDR is using our Video Contest app in their search for Boston's best dance crew. Fans vote for the video from their favorite group, and the winners get a sponsored show and $500 to PLNDR! This contest is getting a lot of buzz — check it out!
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How Can My Posts Live Longer on the News Feed?

Are you a facebook fan page admin and your posts get lost in the mix? Do your posts stay in the "Top News" feed on the home page?

Here's a tip, post when the traffic is high, usually people are infront of their computers during the evening. So I suggest you post twice one during the day and once during the evening.

Another thing is; have you considered the different time zones of your fans? check your fan page's insights and allocate posts according to the different time zones.
Moe Kamal, Jr.

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