Thursday, June 28, 2012

Schedule your Facebook Page Post & Post as a Fan

Facebook just released two updates; you can now schedule or backdate your fan page posts and page admins can post on their pages as fans as seen below. However, you don't want to lose that "brand-response" to fans so use it wisely.

Monday, June 25, 2012

User Activity Comparison of Social Networks [INFOGRAPHIC]

This is a recent Infographic published by that compares the latest user statistis of social networking sites - Facebook, Twitter, Google Plus, Linkedin and Pinterest

User Activity Comparison Of Popular Social Networking Sites
Infographic by- Web Design Company

Friday, June 22, 2012

The Most "Social Cities", Says Facebook

Widlfire, a social media marketing application,  measured check-ins made on Facebook in 25 cities worldwide to determine the world's most social landmarks. 

Is your city "social" enough? 

Thursday, June 21, 2012

105 Facebook Advertising Case Studies -

We got to thank Jason Keath, CEO of Social Fresh, for pulling 105 Facebook advertising case studies together in one place as a resource for facebook advertisers. 

Each case study has an intro of the main objectives or challenges with the outcomes of their campaigns.

Cases include the likes of Adidas, Lacoste, AT&T, Nokia, American Express, Sony and Pepsico.

Sunday, June 17, 2012

How to get 15 Million Views on Youtube - Viral Videos

The $1 Dollar Shave Club's video on youtube got more than 4.8 million views in less than 3 months. The video cost them around $50k to make but the ROI was quite worth it plus it caught the attention of a number of venture capitalists.

The point is that it doesn't take a large investment to make a video go viral. All it takes, is just some creativity & innovation in a video that would make you look good when you share it. Like this one by Itau Bank in Brasil, which got over 15 Million views in 5 months- how much do you possibly think it cost them?

Don't forget to push your video through your communication channels!

Friday, June 15, 2012

Facebook Sponsored Posts Kick Off On Mobile

Sponsored Like Ad
Kit Kat Canada launched it's Sponsored Post ad to  get more fan page likes on facebook. I've managed to grab a screenshot from my iPhone here that shows that they've promoted the fan page using stories of friends who already like  Kit Kat. There are about 6.6 million smartphone mobile users in Canada and that number is increasing quite fast.

Did you know that you're facebook post only reaches 10% of your fans or less?

Facebook's promotod posts allows your page's post to reach more than 10% of its fans. Here's a post from one of the pages I manage that has 56,000 fans. For my page, facebook charges $15 to reach an estimate of 20,000 fans, and $50 to reach 62,000 fans over 3 days.

Promoting your fan page post to more than 10% of  the page's fans

Bret Taylor, Chief Technology Officer leaves Facebook for a new start up

Bret Taylor, Facebook's Chief Technology Officer just announced on facebook that he is leaving facebook to start a new company with Kevin Gibbs, a close friend of his.

He has not disclosed what kind of start up it will be but Kevin Gibbs is a Stanford graduate and works at Google

Here's Bret's facebook post just posted recently:

" I wanted to let you all know that I'll be leaving Facebook later this summer. I'm sad to be leaving, but I'm excited to be starting a company with my friend Kevin Gibbs.

While a transition like this is never easy, I'm extremely confident in the teams and leadership we have in place. I'm very proud of our recent accomplishments in our platform and mobile products, from Open Graph and App Center toFacebook Camera and our iOS integration. I'm even more excited for the world to see all the amazing things these teams have coming.

I've learned more than I ever imagined in my time at Facebook. I'm also extremely grateful for my relationship with all of the amazing people I've worked with here.

I want to give a special thanks to Mark Zuckerberg. You've not only been my boss for the past three years, but my mentor and one of my closest friends.

Thanks to all of you at Facebook for the most incredible three years of my life." 

I believe that Bret has done an excellent job at facebook, and I wish him all the best of luck in his new start up..